One can dream...Ad agency I want to work for

I've always found that the most appealing thing about advertising is the diversity of work...you are never working with the same client, product, or people every day. I love that idea and because of that, I definitely want to work for an agency that handles multiple clients. I've always admired the work of behemoth agencies like Ogilvy & Mather, and to have a job with them would be pretty cool, to say the least. I really like the work they've done with American Express and of course, Coca Cola. Being able to work for such a prestigious agency with major clients would be such an amazing opportunity.  However, I'd also like to work for a smaller agency because I'd much rather be familiar with people I work with and I feel like that isn't as possible with a larger agency.

Long Copy and Guerilla Ads

I like how this ad isn't talking about how cool the car is, but rather takes a part of the car, an essential part, and emphasizes its importance by explaining its role. Normally, you wouldn't think to advertise a car through a long copy ad of the intricate making of a screw, but sends an important message. It says that every single part of this car has been carefully engineered and it took time to create each part of this machine. Therefore, a lot of thought has gone into the making of this car (which is obviously a good thing). The long copy is such a clever way to deliver the message, because it's unexpected but successful at sending the right message (if you take the time to read it).

I love guerilla ads that are simple and so cute. This one is very effective. This bathroom sign is something people walk by every single day, so when that normal pattern they experience is broken, it catches your eye and makes you pay closer attention.  People would look closer at what this little line says and remember it because it is disrupting. It's really simple but its effective. It's like, "whoa, why is there a weird skirt that I've never seen before on a sign I've been looking at for years? I think I will check out this website." I think this is adorable and a great guerilla ad.

Only words Ads

One thing I realized when working for this assignment is that there are wayyyy more advertisements with illustrations rather than copy. This can be blamed on the natural laziness within human nature and consequently, our initial visual attraction to pretty pictures rather than a page filled with words. But the three ads I found I think are eye catching as well as interesting enough to have great stopping power, and to get some sort of reaction out of the reader. This first ad, for IMAX theater, caught my eye with the bold contrast of white block letters on black (I tend to like boldy colored, block letter ads). The copy, only 6 lines, gets right to the idea behind the idea. The IMAX screens are so big that they are parallel with the curvature of the Earth. Obviously, this is an exaggeration, but anyone that has been in an IMAX theater know they are massive, so this association is funny.

I really liked this because of the 2010 World Cup reference. I greatly disliked watching a soccer game during the World Cup and hearing the Vuvuzelas constantly. I don't care that it's tradition, it never failed to annoy me. This ad, with it's fun, bright colors and entertaining copy was welcomed by me. Plus, I actually ate a cannolo today (cannolo is singular, cannoli is plural) so that was also something I related with in the ad. The ad is for the Italy v. NYC game, for Copa NYC, which is an annual soccer tournament consisting of 16 "National Teams" assembled from participating communities from the New York area, representing their diverse cultural heritages. Essentially, the ad takes what many viewed as a weakness (for lack of a better word) in the 2010 World Cup and used it to its advantage, while incorporating a cultural characteristic of Italy, since Italy is the team the advertisement is for.

 Haha. I so adore cute ideas like this. Simple and clear idea, wonderbra is a bra company. This ad says it all. I love the way they literally just took the name of the brand, slapped it onto some yellow background, and made it a funny ad. There is no copy, no picture, just a little photoshopping job and you have an ad with a clear concept behind it.  I picked this out because I giggled when I came across it. Its so freakin' simple and cute. The black stands out against the yellow, which is not overpowering, and even the font of the brand name, without the doctoring, is round and bubbly. It's fun- that's what is most attractive about it.

Outdoor Ads

I really liked this ad because it is a creative use of a billboard advertisement, which aren't usually very interesting because they have to convey the message quickly.  With the folding, the ad becomes interactive and the message is conveyed clearly.  The simple tagline, with big block letters, is short enough for people driving by to read it and to understand the idea.

Hilarious. I love the concept behind this ad, the only thing is I think the copy is too small and maybe even too long? I think it's a funny, creative way to say "don't waste water by watering your lawn for prolonged periods of time" by providing a funny illustration and tagline to go along with the idea. For a billboard, though, I think the script-like type of "The Evolution of Grass" and then the lines of the bottom do not stand out enough. People are flying by and I think they could read the whole thing quickly, but they might have to strain to see it. I like the use of orange and green since they contrast well on the plain white background.

I like this campaign from Snickers. I think the play on words with the use of phrases associated with hungry, or full, or whatever are really cute and funny. The only thing is, I'm not sure why this particular ad is relevant, or what is has to do with Snickers. It doesn't seem to convey any sort of concept or idea clearly.  Like I said, I like this campaign, and I picked this picture because I didn't understand the concept behind it. It's on a billboard, so the idea needs to be conveyed quickly. I don't believe that it is successful here.

No Words Ads

The simplicity of this ad (aside from the fact that it is a no words ad) is what caught my eye.  It takes no time to realize the bright red plate and the chopsticks are organized in a way that indicates it's a clock, and the question is immediately answered with the tagline at the bottom "Japanese food, served from 11am". It's simple, straightforward, and an eye catching way to present the benefits (in this case, the time the food is served). I like that the company took the fact that they serve food at 11am, which isn't really veyr interesting in any way, and turned it around to make an interesting ad out of it.

This I just love. I actually laughed when I found it because I've always heard about the shoe shiner ads that show just how shiny your shoes can be, but I've never come across one.  It's funny, and such a great and unique way to show the product's benefits.  I like this ad because, like the Japanese food ad above, shoe shiner is not exactly something someone would be interested in- its just sort of there. This ad takes the product and shows the benefits in a comedic light and I would actually mention this ad to people that might buy shoe shiner, like my uncles and dad.  Although I'm not exactly the target audience, I would definitely talk about this ad to others.

I'm attracted to any car ad that doesn't try to be overly sleek or doesn't show the car on an open road with great landscape in the background. This ad shows the car's benefits (the fact that's its a convertible) and instead takes Volvo's sworn promise to the consumer- that it is an incredibly safe car- and makes a joke out of it.  It's saying that if you're ever in the very rare situation where you're driving under a branch with incredibly large bee's nests, that's the only time where the car would be considered "almost completely safe" as opposed to completely safe, like it normally is.  I love it. It's clever and pokes fun at the car while also reassuring the customer about the safety of the car.

Ads

I love this ad because it takes the feature of the car and calls attention to it in a humorous, attention grabbing way.  The ad has great stopping power with the asterisk and the huge white block letters. It's a cute idea that made me laugh when I saw it and I definitely want to know more about the car, because I thought those kinds of doors were reserved only for old Rolls Royces and other pretty expensive cars. I also love the tagline, "That's why you can get it at an incredible price" because its taking an aspect of the car around and turning it around and bringing attention to in a marketable, funny way. I wouldn't buy this car for myself, but I'd definitely tell my friends about this ad.

I think this is such a good, unique idea! When I go to the airport, usually I just throw my stuff in the bins and the security people make me redo it so the x-ray can see it properly. It would save a lot of time if there were designated places for each object and it was more organized.  IKEA found a creative way to solve the common problem people have at airports, and made it interactive with their brand.  This idea is really well executed because it successfully gets their name out to the public and associates it with convenience, organization and efficiency. People will remember that IKEA made their trip better, which brings the possibility of consumers choosing IKEA when they want to furnish and organize their house.

This is just funny. I love the tagline "the only one you can ride without a helmet" with the image, because it tells a story about the product without saying how fast it can go or what type of engine it has. It emphasizes the product's main characteristic: it is a motorbike that has a roof, and the reason why that is good is because sometimes your child will do things that would make riding a motorcycle impossible (unless you don't want to wear your helmet). It's an adorable picture too, the baby's face is oblivious and has the expression, "this is a perfect place for me to go to the bathroom, duh". The colors of the ad are also make it look like a photograph, which gives the picture a homey feel and makes it more relatable. I like ads like this- ones that don't try to lure you in with images of the vehicle on a hilly landscape, but that catch your attention otherwise.

Blogger rhymes with Frogger

The game of our childhood.