I really liked this ad because it is a creative use of a billboard advertisement, which aren't usually very interesting because they have to convey the message quickly. With the folding, the ad becomes interactive and the message is conveyed clearly. The simple tagline, with big block letters, is short enough for people driving by to read it and to understand the idea.
Hilarious. I love the concept behind this ad, the only thing is I think the copy is too small and maybe even too long? I think it's a funny, creative way to say "don't waste water by watering your lawn for prolonged periods of time" by providing a funny illustration and tagline to go along with the idea. For a billboard, though, I think the script-like type of "The Evolution of Grass" and then the lines of the bottom do not stand out enough. People are flying by and I think they could read the whole thing quickly, but they might have to strain to see it. I like the use of orange and green since they contrast well on the plain white background.
I like this campaign from Snickers. I think the play on words with the use of phrases associated with hungry, or full, or whatever are really cute and funny. The only thing is, I'm not sure why this particular ad is relevant, or what is has to do with Snickers. It doesn't seem to convey any sort of concept or idea clearly. Like I said, I like this campaign, and I picked this picture because I didn't understand the concept behind it. It's on a billboard, so the idea needs to be conveyed quickly. I don't believe that it is successful here.
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