Ads

I love this ad because it takes the feature of the car and calls attention to it in a humorous, attention grabbing way.  The ad has great stopping power with the asterisk and the huge white block letters. It's a cute idea that made me laugh when I saw it and I definitely want to know more about the car, because I thought those kinds of doors were reserved only for old Rolls Royces and other pretty expensive cars. I also love the tagline, "That's why you can get it at an incredible price" because its taking an aspect of the car around and turning it around and bringing attention to in a marketable, funny way. I wouldn't buy this car for myself, but I'd definitely tell my friends about this ad.

I think this is such a good, unique idea! When I go to the airport, usually I just throw my stuff in the bins and the security people make me redo it so the x-ray can see it properly. It would save a lot of time if there were designated places for each object and it was more organized.  IKEA found a creative way to solve the common problem people have at airports, and made it interactive with their brand.  This idea is really well executed because it successfully gets their name out to the public and associates it with convenience, organization and efficiency. People will remember that IKEA made their trip better, which brings the possibility of consumers choosing IKEA when they want to furnish and organize their house.

This is just funny. I love the tagline "the only one you can ride without a helmet" with the image, because it tells a story about the product without saying how fast it can go or what type of engine it has. It emphasizes the product's main characteristic: it is a motorbike that has a roof, and the reason why that is good is because sometimes your child will do things that would make riding a motorcycle impossible (unless you don't want to wear your helmet). It's an adorable picture too, the baby's face is oblivious and has the expression, "this is a perfect place for me to go to the bathroom, duh". The colors of the ad are also make it look like a photograph, which gives the picture a homey feel and makes it more relatable. I like ads like this- ones that don't try to lure you in with images of the vehicle on a hilly landscape, but that catch your attention otherwise.