I like how this ad isn't talking about how cool the car is, but rather takes a part of the car, an essential part, and emphasizes its importance by explaining its role. Normally, you wouldn't think to advertise a car through a long copy ad of the intricate making of a screw, but sends an important message. It says that every single part of this car has been carefully engineered and it took time to create each part of this machine. Therefore, a lot of thought has gone into the making of this car (which is obviously a good thing). The long copy is such a clever way to deliver the message, because it's unexpected but successful at sending the right message (if you take the time to read it).
I love guerilla ads that are simple and so cute. This one is very effective. This bathroom sign is something people walk by every single day, so when that normal pattern they experience is broken, it catches your eye and makes you pay closer attention. People would look closer at what this little line says and remember it because it is disrupting. It's really simple but its effective. It's like, "whoa, why is there a weird skirt that I've never seen before on a sign I've been looking at for years? I think I will check out this website." I think this is adorable and a great guerilla ad.
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