Long Copy and Guerilla Ads

I like how this ad isn't talking about how cool the car is, but rather takes a part of the car, an essential part, and emphasizes its importance by explaining its role. Normally, you wouldn't think to advertise a car through a long copy ad of the intricate making of a screw, but sends an important message. It says that every single part of this car has been carefully engineered and it took time to create each part of this machine. Therefore, a lot of thought has gone into the making of this car (which is obviously a good thing). The long copy is such a clever way to deliver the message, because it's unexpected but successful at sending the right message (if you take the time to read it).

I love guerilla ads that are simple and so cute. This one is very effective. This bathroom sign is something people walk by every single day, so when that normal pattern they experience is broken, it catches your eye and makes you pay closer attention.  People would look closer at what this little line says and remember it because it is disrupting. It's really simple but its effective. It's like, "whoa, why is there a weird skirt that I've never seen before on a sign I've been looking at for years? I think I will check out this website." I think this is adorable and a great guerilla ad.

Only words Ads

One thing I realized when working for this assignment is that there are wayyyy more advertisements with illustrations rather than copy. This can be blamed on the natural laziness within human nature and consequently, our initial visual attraction to pretty pictures rather than a page filled with words. But the three ads I found I think are eye catching as well as interesting enough to have great stopping power, and to get some sort of reaction out of the reader. This first ad, for IMAX theater, caught my eye with the bold contrast of white block letters on black (I tend to like boldy colored, block letter ads). The copy, only 6 lines, gets right to the idea behind the idea. The IMAX screens are so big that they are parallel with the curvature of the Earth. Obviously, this is an exaggeration, but anyone that has been in an IMAX theater know they are massive, so this association is funny.

I really liked this because of the 2010 World Cup reference. I greatly disliked watching a soccer game during the World Cup and hearing the Vuvuzelas constantly. I don't care that it's tradition, it never failed to annoy me. This ad, with it's fun, bright colors and entertaining copy was welcomed by me. Plus, I actually ate a cannolo today (cannolo is singular, cannoli is plural) so that was also something I related with in the ad. The ad is for the Italy v. NYC game, for Copa NYC, which is an annual soccer tournament consisting of 16 "National Teams" assembled from participating communities from the New York area, representing their diverse cultural heritages. Essentially, the ad takes what many viewed as a weakness (for lack of a better word) in the 2010 World Cup and used it to its advantage, while incorporating a cultural characteristic of Italy, since Italy is the team the advertisement is for.

 Haha. I so adore cute ideas like this. Simple and clear idea, wonderbra is a bra company. This ad says it all. I love the way they literally just took the name of the brand, slapped it onto some yellow background, and made it a funny ad. There is no copy, no picture, just a little photoshopping job and you have an ad with a clear concept behind it.  I picked this out because I giggled when I came across it. Its so freakin' simple and cute. The black stands out against the yellow, which is not overpowering, and even the font of the brand name, without the doctoring, is round and bubbly. It's fun- that's what is most attractive about it.